Willow Creek Partners acquired Lynnwood Park Apartments, a 100-unit multifamily community in Marietta, GA, through an off-market transaction on April 22, 2021, for $17.2 million. The property was strategically targeted due to its strong location in a high-demand suburban Atlanta submarket with limited new supply and significant upside potential. At acquisition, many units were either in classic condition or only partially renovated, presenting a clear opportunity for a value-add repositioning.

As part of its value-add strategy, Willow Creek Partners implemented comprehensive interior upgrades across all units, modernizing kitchens, bathrooms, flooring, and lighting to meet market expectations. These enhancements aimed to capture rental premiums of approximately $150 per unit. Additionally, the firm deployed proactive asset and property management practices to stabilize occupancy, improve operations, and boost overall rental income.

Within just over a year, WCP successfully executed the business plan, increasing property value and achieving significant returns. Lynnwood Park Apartments was sold in May 2022 for $34.618 million, doubling its acquisition value and demonstrating the firm’s ability to identify and unlock hidden potential in underperforming assets. This case exemplifies Willow Creek Partners’ disciplined, data-driven approach to multifamily investments focused on value creation and market-responsive enhancements.